Qualitative Research

Qualitative Research

Census Market Research provides qualitative research methods to gain insight into consumer behaviours, attitudes, and experiences, helping businesses make informed decisions and develop effective strategies.
Telephone Interviews

Our telephone interviewers are experienced communicators trained to establish rapport with business professionals and consumers, using bias-free probing techniques to gain valuable insights to inform business decisions.

Computer Assisted Web Interviewing (CAWI)

CAWI enables us to collect data efficiently and effectively while offering respondents a more engaging survey experience, allowing us to understand their perceptions and preferences.

Postal Surveys / Self-Administered Questionnaires

We offer paper-based, self-administered questionnaires and postal mail surveys to ensure inclusivity and collect data from a diverse range of individuals. Our team designs user-friendly questionnaires to ensure a high response rate and reliable data collection.

International Research

Census Market Research provides multi-lingual, international data collection and survey services for multinational corporations with a global reach. Our network of researchers and translators enables us to gather insights from diverse cultures and regions, providing comprehensive and representative data.

Interactive Voice Responses (IVR)

IVR technology is a cost-effective and convenient way to conduct self-completed surveys over the telephone. It allows respondents to provide feedback at their convenience and reduces costs while maintaining data quality.

Public Opinion & Community Engagement

Census Market Research provides comprehensive studies to measure public opinion and community engagement, enabling organizations to make data-driven decisions that resonate with their target audience.

Qualitative market research is essential for organisations to make informed decisions, and Census Market Research offers comprehensive services to meet individual needs.

Why Choose Census Market Research?

Census Market Research provides a cutting-edge methodology and high-value insights.

Experienced Research Professionals

Qualitative Research is used to capture customer views and preferences.

Customized Research Approach

Qualitative market research using focus groups, interviews, ethnographic Research, and online communities.

Advanced Tools and Technologies

We use cutting-edge tools and technology to conduct qualitative market research using focus groups, interviews, ethnographic Research, and online communities.

Global Reach

Census Market Research offers global reach and research partners to gain insights into consumer behaviour.

Our Qualitative Market Research Services

Census Market Research provides qualitative research services to meet corporate objectives.

  • Focus Groups Focus groups bring together people to investigate customer opinions, attitudes, and perceptions.
  • In-depth Interviews provide a profound grasp of individual opinions and qualitative data.
  • Ethnographic Research Monitor and interact with customers to understand their habits, rituals, and cultural influences.
  • Online Communities Online community platforms enable users to exchange experiences and provide feedback.

Qualitative market research is essential for making strategic decisions provided by Census Market Research.

Qualitative Market Research:

CLT - Facilities

CENSUS has several professionally designed and managed facilities to host your focus groups, central location tests, and interviews.

Focus Groups (Offline/Online)

Guided group discussions can be completed via online/offline webcam videos, or in-person with audio/Video recordings.

Face To Face Interviewing

CENSUS team members are trained in the detailed methods of personal interviewing and guided by project managers with many years of experience in conducting in-person interviews.

Full - Service Research Recruiting for In-Depth Interviews

Our experts find the most qualified people for your study, delivering high-quality B2B or B2C respondents who want to answer your toughest questions.

Public Opinion

CENSUS helps organizations and brands measure public opinion and consumer trust

We advise global leaders on their most critical issues and opportunities.

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